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Printed flyers promoting your lawn and landscaping business are an excellent method for increasing customer accounts.
Flyers are said to be the ‘Swiss Army Knife’ when it comes to print design because they take on an array of sizes and shapes. And, they range from invitations and advertisements to announcements.
A flyer is a blank canvas waiting to fulfill a creative purpose like promoting events such as fundraisers or concerts. For landscaping companies, flyers are designed to drum up business. Therefore, they need to be tailored in such a way that they’re eye-catching to prospects.
But what makes up an effective flyer? Let’s explore 5 of the most essential landscaping flyers designs that’ll have you raking in the profits you once dreamed of. Read on!
Assume you’ve stopped by Starbucks for your usual early morning caffeine fix. As you shuffle over to a small counter to grab some cream and sugar for your coffee, something captures your attention. It’s a flyer for an upcoming local concert, pinned on the bulletin board.
Remember, you’re in a rush, trying to arrive at work on time, but this flyer made you stop and get a glimpse of what it’s about. Whatever it was that caught your eye, it was certainly a visual aspect like the colors, shapes, alluring topography, or a beautiful photo. At its heart, a flyer is a visual advertisement regardless of whether or not it’s selling something. Therefore, as a landscape business owner, if you want your flyers serving their intended purpose, then first and foremost, they must be seen.
They must have:
Landscaping flyer designs that have a busy, overcrowded layout are off-putting for readers. Cramming too much information onto the pages makes sieving out the relevant details, a daunting task. As a result, viewers dismiss your flyers in a jiffy.
So, well-balanced and properly spaced flyer designs are easy to spot at a glance and make pertinent information easy to find. Apart from limiting your content to the most essential information, one of the greatest factors in achieving a well-balanced design or layout is to utilize white spacing. Your flyer design should have blank areas that don’t have any graphics or words.
While your first inclination is to fit as much content as you can onto the flyer, taking this approach will not do you any favors. So, don’t look at the blank or white spacing as wasted space because it aids in directing the readers’ eyes to the focal point and other content. The blank spots on your flyer serve as a roadmap for viewers to navigate your design, as they travel from one layout element to another, using their eyes.
As a landscaping business owner, it’s essential to integrate your brand into the visual design of your flyer. So, this includes your company’s logo, font, and brand color. Creating a flyer design that draws inspiration from your company’s website, among other marketing tools, creates a uniform aesthetic for your brand. As a result, it’s more memorable for the viewers engaging with it. If you are just starting out, read this article on how to start and grow your lawn mowing business.
When it comes to the thickest landscaping flyers designs that’ll lure in more customers, there are two options you can choose from.
You can take your pick from the following designs that’ll ensure your flyers look their best.
When you piece together an elegant-looking and alluring landscaping flyers designs, there’s no doubt that they convey the message to viewers that business is booming. They spark the subconscious thoughts that you have a large customer base, which means you’re raking in profits.
Hence, your company delivers excellent landscaping services. But this doesn’t mean designing the flyers must cost an arm and a leg. Remember, it’s all about perception. So, give your prospects well-designed flyers that are sturdy and enchanting to look at. They’ll speak volumes about your company than you ever expected.