Sweaty Startups

5 Landscaping Flyers Designs to Get More Customers

Shane Scott -

Flyers are said to be the ‘Swiss Army Knife’ when it comes to print design because they take on an array of sizes and shapes. And, they range from invitations and advertisements to announcements.

A flyer is a blank canvas waiting to fulfill a creative purpose like promoting events such as fundraisers or concerts. For landscaping companies, flyers are designed to drum up business. Therefore, they need to be tailored in such a way that they’re eye-catching to prospects.

But what makes up an effective flyer? Let’s explore 5 of the most essential landscaping flyers designs that’ll have you raking in the profits you once dreamed of. Read on!

1. Eye-Catching

Assume you’ve stopped by Starbucks for your usual early morning caffeine fix. As you shuffle over to a small counter to grab some cream and sugar for your coffee, something captures your attention. It’s a flyer for an upcoming local concert, pinned on the bulletin board.

Remember, you’re in a rush, trying to arrive at work on time, but this flyer made you stop and get a glimpse of what it’s about. Whatever it was that caught your eye, it was certainly a visual aspect like the colors, shapes, alluring topography, or a beautiful photo. At its heart, a flyer is a visual advertisement regardless of whether or not it’s selling something. Therefore, as a landscape business owner, if you want your flyers serving their intended purpose, then first and foremost, they must be seen.

They must have:

  • Relevant Imagery: It’s a no-brainer that beautiful imagery forms part of landscaping flyer designs that’ll ultimately lure in prospective clients. So, they should have snapshots of your previous or potential landscaping projects. The images will help views get a grasp on what you’re trying to sell, which is topnotch and diverse landscaping services.
  • Vibrant Colors: Nothing draws attention quite like a splash of color. So, green is one of the best landscaping flyer designs to use. It depicts earthiness. You have free rein on whether or not to splash this earthy, natural color on the entire design of your flyer. Alternatively, you can use just a dash of it in some sections. Either way, green is an eye-catching vibrant color that will draw anyone in before they get a close look at what’s written on the flyer.
  • Appropriate Fonts: Topography designs of flyers play an essential role in communicating the intended message. They give a flyer design a distinct mood or look. Therefore, the fonts that are perfect for landscaping flyer designs are Sans Serif, Verdana, and Century Gothic because they deliver optimum readability.

2. Well-Balanced Designs Are Key

Landscaping flyer designs that have a busy, overcrowded layout are off-putting for readers. Cramming too much information onto the pages makes sieving out the relevant details, a daunting task. As a result, viewers dismiss your flyers in a jiffy.

So, well-balanced and properly spaced flyer designs are easy to spot at a glance and make pertinent information easy to find. Apart from limiting your content to the most essential information, one of the greatest factors in achieving a well-balanced design or layout is to utilize white spacing. Your flyer design should have blank areas that don’t have any graphics or words.

While your first inclination is to fit as much content as you can onto the flyer, taking this approach will not do you any favors. So, don’t look at the blank or white spacing as wasted space because it aids in directing the readers’ eyes to the focal point and other content. The blank spots on your flyer serve as a roadmap for viewers to navigate your design, as they travel from one layout element to another, using their eyes.

3. Integrated Branding Landscaping Flyers Designs

As a landscaping business owner, it’s essential to integrate your brand into the visual design of your flyer. So, this includes your company’s logo, font, and brand color. Creating a flyer design that draws inspiration from your company’s website, among other marketing tools, creates a uniform aesthetic for your brand. As a result, it’s more memorable for the viewers engaging with it. If you are just starting out, read this article on how to start and grow your lawn mowing business.

4. The Best Thickness Designs

When it comes to the thickest landscaping flyers designs that’ll lure in more customers, there are two options you can choose from.

  • 135 GSM: It’s the perfect thickness if you’re on the quest for budget-friendly flyers that are lightweight but still thick enough to resist crinkling, compared to the generic printing paper. So, if you’re looking to distribute your flyers to a myriad of people without denting your wallet, then the 135 GSM flyer design is your go-to.
  • 170 GSM: Usually regarded as a business flyer, this design is more expensive than the 135 GSM counterparts. But its quality is superior, which makes it more impervious to crinkles compared to the 135 GSM flyers. If you’re ass a more professional feel and look to your landscaping flyers, then the 170GSM thickness is ideal for you.

5. The Perfect Finishes for Your Landscape Flyer

You can take your pick from the following designs that’ll ensure your flyers look their best.

  • Glossy Designs: These give your flyer a pleasantly shiny finish that’ll make your landscaping images look their best. And, the text will be easily readable. So, you get the best of both worlds. The gloss catches the eye of your prospects, and once they start reading what’s on the flyer, they’ll have a deeper appreciation for your work.
  • Matt Designs: If you’re looking for a design that’ll enhance the readability of the text on your flyer without the distracting glossy finish, then Matte is your go-to. Matte green color is a great design to use on your flyer as it’ll easily attract prospects.

Wealth Attracts Wealth

When you piece together an elegant-looking and alluring landscaping flyers designs, there’s no doubt that they convey the message to viewers that business is booming. They spark the subconscious thoughts that you have a large customer base, which means you’re raking in profits.

Hence, your company delivers excellent landscaping services. But this doesn’t mean designing the flyers must cost an arm and a leg. Remember, it’s all about perception. So, give your prospects well-designed flyers that are sturdy and enchanting to look at. They’ll speak volumes about your company than you ever expected.