How to Write a Job Posting in a Professional Way
A well-written job posting will attract the right candidates for the job by providing them
Employees can make or break your service business. Here is a great starting point for posting jobs online.
Running a successful field service business will likely include hiring employees to help you along the way. To attract the best candidates for the job, you will need a job posting that will give candidates information about the position at first glance. A job posting template will help you quickly and easily access all of the pertinent information of the job without having to rewrite it each time.
You will be advertising the job posting online, so you will need to design the template on a computer application such as Adobe Acrobat or Microsoft Word. These applications will allow you to format text and add pictures. Once you have finalized the job posting, you can publish it in a variety of ways. You can publish the document as a PDF, an image, or simply copy-and-paste into your company’s website.
The job posting is compiled of many specific sections. Each section plays a vital role in describing the job, so it is crucial that you include each of these sections when designing your job posting template.
No matter the position you are attempting to fill, the template will remain the same. You will need to follow the same guidelines for each job posting. Some sections of the job posting may be the same for each position. For example, when describing the company, this section of the job posting template will require no editing and can remain a permanent section of each job posting you create.
The title of the job will be the first words the candidate will read. The title will need to be to-the-point, descriptive, and catchy. The title will go at the top of the template and should be large, bold, and direct. The title should include the location of the job as well. The location of the job will let candidates know where they will be reporting. This will help attract candidates who are accepting of the location of the job, as well as will weed out candidates who would not be willing to travel to the job location.
Underneath the title, write a brief summer (1 to 2 sentences) that quickly summarizes the post.
This section of the job description template will give the candidate details about the company. While the job you are advertising may change, the details about the company will not. This section of the job description template should be a permanent section of the template that is uniform and identical in every job posting. Permanently affixing the details of the company to the job description means you do not have to rewrite this information for each job. If you are using field service software for your lawn mowing company, you might be able to use the description from your website.
At this point in the job description template, you will need to describe the job that you are advertising. The description of the job will give candidates important information about the job in which they are applying.
This section of the job posting template should include:
The requirements and responsibilities of the job should be two separate subsections in this area.
The requirements should include qualifications, education requirements, desired/preferred skills, etc.
The responsibilities should include what to expect on a day-to-day basis, what the job may require on specific days of the week or the month, and the scheduled hours/days of the job. Also, it is good to list any software requirements, such as: ability to route lawn mowing jobs for the most efficient, money making routes.
Your company will likely offer employees benefits, incentives, or perks to employees. You will want to make sure there is a section on your job posting template specific to this element of the job.
Some candidates may be new to the area or looking to call a new place home. Give the candidate reasons they would want to choose to work in the area that you are offering the job. List selling features of the area.
Examples:
The last section of the job posting template should include legal information related to both federal and state requirements. This can include Equal Employment Opportunity (EEO), Americans with Disabilities Act (ADA), Right-to-Work law (if applicable), and any other information related to your company’s mission.
This section of the job posting template can also remain permanently affixed in the template so that you don’t have to rewrite them for each job posting you are creating.
Now that you know the components that go into designing an online job posting template, put it all together. Below is what the end result will be.
The (job title) located in (city, state) is responsible for (duties) on a daily basis with additional tasks assigned as needed.
(Company) was founded in (year, location) and is responsible for (what the company does). (Company) believes in (mission statement), and our goal is to (continue mission statement).
The (job title) is within our (department) and is responsible for the following tasks:
The ideal candidate for (job title) would meet the following qualifications:
Additionally, the following qualifications are preferred but not required:
All (full-time or part-time) employees are offered (benefits) after the first (number of days). (Company) also offers (incentives - i.e., paid time off, paid holidays, etc.) to (full-time/part-time) employees after the first (number of days).
(Location of the job) is (distance) from (downtown, national park, landmark, etc.) and has a variety of experiences to off. The housing market and cost of living are affordable. There are many activities to do at night or on the weekends.
(Company) is an Equal Opportunity Employer and complies with the Americans with Disabilities Act. (Company) does not discriminate based on race, gender, age, etc. (Company’s) mission is to (mission statement). (Location) is a right-to-work state.