How to Grow Your Lawn Care Business

So, you have already started up your lawn care company and business is doing good. You have regular clients every week, the work flow is consistent and constantly growing now what do you do?

The next step is to expand your business and create a larger, more flourishing company that will pull in more paying clientele.

Some people might just want to keep their lawn care company small and manageable. Of course, that is an option. But if you want your company to expand into something more, keep reading.

In this article, we are going to discus a few ways that you can expand your company and promote growth.

Create a Professional Lawn Care Business Website

One very basic, but important step in expanding your lawn company into something greater than just a home operation is to create a professional lawn and landscape company website.

You don’t have to even spend any money on creating your website since nowadays there are plenty of free platform options.

On your website you can have an about page where you tell a little bit about yourself and your company and you can update it regularly to reflect any new services that you might be offering.

If you want to create a very good website, you could even write a few articles about lawn care to show potential customers that you know your trade.

Besides an about page you should add a few photos of jobs that you have done, photos of you actually working on someone’s lawn would also be a nice and personable touch.

Having a website will make your company seem more trust worthy and professional. And will attract clientele that would have never known about you otherwise.

Offer Seasonal Lawn Services

Lawn care companies have something very profitable going for them and that is seasonal services.

With each season comes a new list of services that you could offer, from pruning and leaf raking to planting and weeding to snow removal in the winter.

One good way to draw in new clients year-round is to offer special, seasonal services that people are needing at that time of year. And offer those services quickly.

This will attract new clients, and once they realize how much they like your work, they might even become regular clients, growing your overall clientele.

Get Your Home Service Based Business on Social Media

Now this might seem like a very daunting step for some, but it really is a crucial part of getting your company online and growing your business.

Social media has become the number one marketing tool out there for lawn care businesses, and it can reach far more people than any other method can.

Social media is also completely free which makes it a cost-effective form of advertising, it just requires a little time.

There are several types of things that you can post to social media to interest potential clients.

Action shots of you working in a yard would encourage people to look into your company and help them to acknowledge that there is a real person behind your company’s name.

Overall, social media is a resourceful tool that can be used to connect with people and show them the person behind the company.

It gives you a chance to talk about services that you have offered and to show off a few of your best lawn jobs.

Create and Print Company Business Cards

A very easy step that you can make towards making your lawn care company stand out as being more professional is by having business cards.

Business cards are an easy and affordable way of making your lawn care services stand out, as well as reaching potential clients that would otherwise go unnoticed.

You can hand out business cards to your clients and have them pass them on to friends and family or ask if stores will carry them for customers looking for lawn maintenance.

No matter how you hand out your business cards they are definitely a good source of advertising as they create an easy way for your company’s name to get out there.

Hire Great Lawn Care Employees

One of the hardest parts about expanding your lawn care company will probably be when you have grown enough to need to hire employees.

It can be hard to trust someone else with your jobs, and it can be hard to find diligent and hardworking workers to hire.

But, hiring workers is a vital step to take in growing your lawn care company if you want to expand past being a one-person business.

You will eventually start to get more jobs than you can handle yourself and will need to hire at least a few other workers to delegate tasks to.

Once you take that initial step and find good workers, you could keep them on as regulars to avoid having to hire different people every week.

It's important to do your research on having people work for you, however, since there are certain types of laws associated with hiring people for your company.

Sign Up for Lawn Mowing and Landscaping Business Software

Once you decide to go into the lawn maintenance business, you need to have the best lawn maintenance business software and apps you can afford.

Sagenine is the lawn mowing company software I recommend. The application is easy to use, and will help you run your lawn business so much easier.

With Sagenine, you can add your accounts, track your work, track your crews, invoice your accounts, schedule work to be done, and so on.

Click here for a better idea of how Sagenine software works for lawn mowing companies.

As you can see, there are just a few, simple steps that you can initially take towards expanding your lawn care company.

These steps are guaranteed to help you succeed even further in growing your company and becoming a profitable lawn care business.

Your company will only be as successful as you make it, so if you work hard and follow the critical steps that make your company stand out from the rest, it will grow and prosper.